We admit that this is gratuitous, but we had to do it.

Kate Upton appeared on the recent SI Swimsuit cover and she sure sells this burger pretty well.

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Gotta love this picture of the former “Ghostbusters,” “Stripes” and “Meatballs” star — and co-star of the upcoming “Moonrise Kingdom” — sitting with his son Luke Murray, an assistant at Towson.

And in the front row, our guys Brock Erickson of Monroe (N.Y.) College and Darren Savino of Cincinnati.

Odds are, Bill was the only guy in attendance who golfed with the Dalai Lama. “Big hitter, the Lama.”

Justin Timberlake and Andy Samberg returned to ‘SNL’ last night with the third song in their trilogy, ‘Golden Rule,’ following ‘Dick in a Box‘ and ‘Motherlover.’ Musical guest Lady Gaga made a guest appearance.

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The good news here is that ‘Curb Your Enthusiasm’ returns in June.

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When WFAN first came on the air in New York in 1987, Ed Burns and his best friend, both huge sports fans, couldn’t comprehend that Mike Francesa, Chris Russo and their colleagues were getting money for their “jobs.”

“We could not believe that you could get paid to BS about sports on the radio all night long,” Burns, a hardcore Knicks fan, said in a recent phone interview.

Now Burns, the director and star of The Brothers McMullen, has created a wonderful independent film for under $30,000 called Nice Guy Johnny that premiered at Tribeca and stars two up and coming actors Matt Bush (Adventureland) and Kerry Bishe (Scrubs).

Nice Guy Johnny centers on baby faced 23-year-old Johnny Rizzo, who is about to trade in his dream job in sports radio for some snoozeville gig that will pay enough to please his fiancé.

Just weeks before Rizzo’s marriage, a trip to New York and a simple job interview turns into a life altering experience when Rizzo meets up with Uncle Terry, played by Burns. Uncle Terry, a rascally womanizer is set on turning a day in the Hamptons with Brooke, a young attractive tennis instructor, and his nephew into an eye-opening, life changing experience.

“I’ve always had the idea that that would be a great character in a film, a guy who’s recognized as having the dream gig,” said Burns, who grew up in Valley Stream, N.Y. and is married to supermodel Christy Turlington.

The movie is a window into Burns’ own career experience.  As a young man, when he was trying to make The Brothers McMullen, he said critics told him he was crazy.

“But that was my dream so I chased it,” he said. “I think Johnny was a look at what would’ve happened had I listened to the naysayers and not gone for it. Would I have recovered?”

The Brothers McMullen cost $28,000 to make, but after winning the Grand Jury Prize at the 1995 Sundance Film Festival it went on to gross over $10 million.

Burns went on to star in 27 Dresses, Saving Private Ryan, She’s The One and episodes of Entourage.

A couple of years ago, Burns’ agency also suggested he give up his dream of making small, personal films in favor of becoming a director for hire.

“I read some scripts and found one that I thought I could do and then I kind of had a weekend like Johnny’s weekend where after some soul-searching, you decide, ‘Well, what do I want to do? Do I want to just take the paycheck and do something I’m not going to be passionate about, or do I just stick with my dream and make these small films?’” Burns recalled.

Burns said he opted not to make the big-budget film and it “ended up getting made and is a dog, so I’m happy I passed.”

What’s unique about Johnny is that it wasn’t released in any movie theaters, but instead was released simultaneously Oct. 26 on iTunes, PPV and DVD.

“The days of trying to release your movie in New York and L.A. and then expanding from there appear to be over,” Burns said.

“Relative to what an indie film does, we’re killing it on Demand and on iTunes,” he added.

Burns said the next film he makes will be similar to this one in terms of scale, budget and size of crew “since this worked so well, we had a great time and we didn’t have to deal with any interference.”

As for his own sports interests Burns knows he’ll likely never work for WFAN, but he’s rooting hard for the resurgent Knicks (12-9) and St. John’s basketball.

“I grew up here in New York,” he said. “Big sports fan.”

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And I even had my wife’s full blessing.

I began the day by joining Fox’s Duke Castiglione on “Good Day New York” to preview the Knicks and Nets and talk a little NBA.

Before my segment, Richards was on to promote her show, “Blue Mountain State.”

Mostly, though, she declined to talk about the news swirling around her ex-husband, Charlie Sheen, who had a sloppy, coke-fueled encounter with porn star Capri Anderson Monday night at the Plaza hotel.

Poor Richards was there to promote her show and she had to end up talking about Sheen’s antics. Mostly how it was a “private” matter and one she didn’t want her “girls,” Sam and Lola, to know about.

The latest news on this front is that Anderson wants to have Sheen’s Colorado parole revoked.

Esquire editor David Granger, a tennis buddy of mine (he’s got one of the biggest serves you’ll ever see), managed to wrangle me an invite to Esquire’s “Minka Kelly – Sexiest Woman Alive event” last night at 29th and Park.

There were a lot of young media planners and some tasty drinks, including some kind of Patron/pomegranate juice combo that was especially good.

Often when you see a famous person in the flesh they don’t quite match up to what you imagined. But I’m here to tell you that Minka looked tremendous in person.

One of her friends whom I met by chance told me that Kelly and Derek Jeter are not engaged, but are just dating.

I wish I could give you the details about how I partied late into the night with Minka and her pals drinking Patron and pomegranate juice, but then, of course, I’d have to kill you.

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A couple of years ago, my wife and I were in the Morrison Hotel Gallery on Prince Street in New York and this iconic Frank Stefanko photo of a young Bruce Springsteen was going for $1,500 or $2,000 a pop. I can’t remember which.

Avid rock fans and supporters of the Morrison Gallery, we own several iconic photos of Neil Young, Crosby, Stills, Nash, & Young, Jerry Garcia and Bob Dylan and George Harrison.

We thought long and hard but just couldn’t pull the trigger on the Springsteen photo at that amount.

A couple of months later we were back in the gallery and the photo was now going for $6,000 a pop.

“Who would pay that?” I asked.

“Well, Bruce Willis was in here the other day and he bought two of them just like it was nothing,” I was told.

Anyway, Springsteen, 61, will be the subject of the documentary, “The Promise: The Making of ‘Darkness on the Edge of Town’ tonight on HBO. Here’s a New York Times story about it.

Also, the Morrison Hotel Gallery is featuring a special Springsteen exhibit Oct. 15 which you can read about here.

If you’re a rock ‘n’ roll fan and have never been to this gallery, I can’t recommend it enough.

Even if you don’t drop $2,000 per iconic photo.

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Only in American could a man get rich off a song about the attempted rape of his sister.

Huntsville, Ala., native Antoine Dodson became a YouTube sensation when Auto-Tune the News took his rant about the attempted rape of his sister, Kelly Dodson, and transformed it into an R&B masterpiece.

“It’s going to benefit me and my family getting a new house,” he said.

He told UsMagazine.com: “”We found a house!…It’s for my whole family. And these are new houses that have just been built.”

Here’s hoping nobody is climbing in the windows at his new crib.

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