Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
Study Says Louisville Has No. 1 Fan Base & Kentucky Is No. 7
Louisville and Kentucky have won the last two NCAA championships, yet one study says Louisville is significantly ahead of Kentucky in another category.
Emory Sports Marketing Analytics conducted the study.
“The intuition of this approach is that fan base quality is reflected in a school’s men’s basketball revenue relative to the team’s performance. To accomplish our analysis, we use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity. The analysis therefore avoids bandwagon effects and gets at the core loyal fan bases.”
Here are the Top 10 schools:
1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette.
10. Oklahoma State
Adam Zagoria is a Basketball Insider who covers basketball at all levels. A contributor to The New York Times and SportsNet New York (SNY), he is also the author of two books and is an award-winning journalist and filmmaker. His articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Basketball Times and in newspapers nationwide. He also won an Emmy award for his work on the SNY mini-documentary on Syracuse guard Tyus Battle.
A veteran Ultimate Frisbee player, he has competed in numerous National and World Championships and, perhaps more importantly, his teams won the Westchester Summer League (WSL) championships in 2011 and 2013.
He lives in Manhattan with his wife and children.
Louisville and Kentucky have won the last two NCAA championships, yet one study says Louisville is significantly ahead of Kentucky in another category.
Emory Sports Marketing Analytics conducted the study.
“The intuition of this approach is that fan base quality is reflected in a school’s men’s basketball revenue relative to the team’s performance. To accomplish our analysis, we use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity. The analysis therefore avoids bandwagon effects and gets at the core loyal fan bases.”
Here are the Top 10 schools:
1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette.
10. Oklahoma State
