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Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
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Thursday / December 12.
  • By AMAN KIDWAI

    While many are quick to lob criticism at the NCAA for its efforts to maximize the profit of its college athletics media and licensing business, few dissenting opinions come from the coaching ranks. 

    College football legend Steve Spurrier has long been an advocate for the recently adopted player stipends and Kentucky’s John Calipari has offered a few reasonable suggestions for NCAA reform, but by and large the guys making millions off the enterprise tend to advocate for the system.

    Cincinnati head coach Mick Cronin has had a unique vantage point, however, as college athletics evolved from big business into a mega business. He inherited a successful program in 2006 which had recently joined the Big East, giving his team the chance to play against college basketball’s greatest regional powers while the school earned top-tier revenue and visibility.

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