Sneaker Wars take a break as Nike, Under Armour not directly competing in August (UPDATED)
NEW YORK — The sneaker wars are taking a break this summer.
Under Armour and Nike won’t go head-to-head with their events in August because each sneaker company is holding a showcase event on a different weekend next month.
For the last couple of years, Nike has held an event in the Bahamas that competed directly with the Under Armour Elite 24 Game in late August, the idea being to draw attention from the Elite 24.
Under Armour is shifting its Elite 24 Game to the San Francisco Bay area and will fold it into the Steph Curry SC30 Select camp Aug. 6-8, as first reported by ZAGSBLOG.
Under Armour announced Wednesday that “the first-ever SC30 Select Showcase” will air on Tuesday (Aug. 8) at 9 p.m. ET on ESPNU.
Stephen Curry and his brother Seth Curry of the Dallas Mavericks will each coach a team, with fellow Under Armour athletes Josh Jackson and Emmanuel Mudiay serving as assistant coaches. Rosters are below.
The event includes several New York/New Jersey area standouts in Moses Brown, Naz Reid, Jahvon Quinerly, Precious Achiuwa, Bryan Antoine and Scottie Lewis.
